Content
4280 9780521124607

Cambridge English for Marketing Students Book with Audio CD

1st Edition

Student Manual/Study Guide

Nick Robinson
ISBN: 9780521124607
Student's Book
22,03 €
vč. DPH
Běžná cena25,92 €
Dostupnostskladom

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

ISBN9780521124607
EAN9780521124607
AutorNick Robinson
ELT segmentObchodní angličtina a ESP
KomponentaStudent's Book
Počet strán120
VydávateľCambridge University Press (Zobraziť všetkých produktov)
Rok vydania2010
Krajina vydaniaUnited Kingdom

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